How to deal with the different investment cycle of financial products?

When we choose financial products, we often consider the yield of financial products. In fact, the investment time of financial products can not be ignored. In fact, if we only look at the rate of return, we should pay attention to the turnover time of funds. Otherwise, the funds will be in urgent need and cannot be taken out, which will be a big trouble. How to deal with the different investment cycle of financial products?